World Aids Day at Sanlam

If we do not encourage others to find their own meaning, their own voice, we will never be able to sustain our own – Peter Block

As ‘inverted thinking’ steadily starts to take hold of our design methodology, so the results become more exciting and surprising.

Using beautifully constructed fake TV cameras and mics, our ‘Aids Day News Crews’ simultaneously interviewed hundreds of Sanlam employees around the country to discover how they felt about their company’s efforts regarding HIV – what they liked, and what they wanted more of.

Using 'reel/fake' cameras on Aids Day at Sanlam

The responses clearly showed that people relished a rare opportunity to speak their minds and be heard. Real footage – a small camera was mounted on top of the bigger fake one – was edited into an 10 minute DVD document for orientation purposes.